Can I tell you a story?
About eight years ago I was at a meetup when I stumbled across an amazing business card on the counter at the venue.
The card was witty and clever, but it was more than that. I could tell that the person behind the card was creative, bold, an irrepressible force of nature, unashamed to stand out in a crowd. Even though I had no idea who this person was, I could tell she was everything I wanted to be.