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BrainstormATX: The Little Conference that Could

Austin is the “Live Music Capitol of the World.” However, I’m convinced we have more writers in this city than we have musicians. The problem is, authors aren’t as visible as musicians, and we tend to be more introverted, so people don’t realize how many writers there actually are in Austin. Making matters worse, for a city as artsy as Austin, there aren’t a lot of organizations and events for writers that help raise awareness and build community. After many conversations with fellow authors, it became clear we needed to do something about it. A crazy idea Out of that, a crazy idea came into focus: a local, grassroots writer and author conference. Austin is full of amazing writers and experts on other topics. It therefore made sense for the conference to be by, for and about our local community. We didn’t need to invite big names or look to other cities for talent. It also needed to be affordable. Too many writing and publishing events are priced so high that average writers can’t afford to … Read more…

handwritten drafts

The Agony of Writing a Book Blurb

My book (By Moonrise) is done. The cover is done. All that’s left is a final review of the galleys (the pages as laid out for printing), writing up the acknowledgments, and the back of the cover book blurb.

The blurb.

The ever-so-important summary that is meant to tease and inspire, describing just enough that it piques a buyer’s interest. It’s the text on the back of the book, and the text that glows in neon on Amazon.

You’d think that 150 or so words wouldn’t be that hard to write, especially for someone who writes novels and also is a professional copywriter.

You’d be wrong.

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books

Judging a book by its cover

Novels are a collection of ideas and images and characters and philosophies and stories, all twisted up in a blender until all the bits come together into a coherent series of words that we recognize as a book.

These words then get wrapped up in their cover like a Christmas present, with shiny and colorful paper that includes the title and author.

Some books have fantastic covers, others… not so much.

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letterpress

Author Platforms Turn Writing into a Business

Writing your novel or nonfiction book is only the beginning. If you want people to buy your book, you need to develop an author platform as part of your marketing efforts and to build a relationship with your readers.

Speaking to the Indie Publishing Austin meetup, Tom Corson-Knowles (the bestselling self-published author of 20+ books including The Kindle Publishing Bible series, founder of TCK Publishing, and host of The Publishing Profits Podcast), offered up excellent tips on how authors can build an online presence and an audience for their books.

As he defined it, the author platform is the combination of methods, tools, and resources that an author uses to connect to readers and build an audience.

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